Master’s in the Management and Design of Gastronomy Tourism Experiences

Specialise in the management and design of Gastronomy Tourism experiences and acquire the skills to embark on your career in a sector increasingly brimming with professional opportunities thanks to the growing interest in gastronomy in the tourist industry.

Did you know that many tourist authorities around the world are working to promote gastronomy tourism, and make it a global sector?

The Master’s in the Management and Design of Gastronomy Tourism Experiences is the most comprehensive programme to specialise and embark on a career in the gastronomy tourism sector with a strategic approach in keeping with the reality of the sector, and the most innovative trends.

Goals of the syllabus

• Designing, positioning and promoting creative, innovative, competitive Gastronomy Tourism experiences and products.
• Understanding the functioning of Gastronomy Tourism Destinations.
• Devising and implementing Gastronomy Tourism marketing/tourism plans.
• Addressing relationships with markets to capture and generate successful long-lasting relations with gastronomy tourists.
• Developing sensory skills to understand and distinguish sampling and tasting processes.

PROFESSIONAL OUTLETS

• Gastronomy/tourism advisory/consultancy work
• Gastronomy guide
• Wineries and other agrofood industries with a tourism department
• Travel agencies specialising in gastronomy tourism
• Experience manager in hotels or hotel chains
• Gastronomy communication agencies
• Gastronomy tourism training and research
• Gastronomy markets
• Regional governments or Public Tourism Companies
• Viticulture tourism
• Public-private Gastronomy Tourism development organisations
• Museums, gastronomic spaces and centres
• Catering with a tourism slant (pop-up restaurants etc.)
• Sustainability and R+D

BEGINNING NOVEMBER 2023

• 60 ECTS
• Starting in November 2023
• Semi-in situ format
• 20 places available
• Mondragon Unibertsitatea’s own qualification, taught by the Basque Culinary Center’s Faculty of Gastronomic Sciences

Queries and further information: cursos@bculinary.com