Master in Management and Design of Gastronomy Tourism Experiences

NEXT EDITION: OCTOBER 28, 2025

ENROLL HERE (Enrollment open until October 15 or until all spots are filled)

Design unique gastronomic experiences and reshape the traveler’s perception.

In a context where tourism increasingly values authentic and meaningful experiences, the Master’s in Gastronomic Tourism Experience Management and Design prepares you to create, develop, and manage culinary tourism experiences that resonate with travelers’ emotions and expectations.

Based in Donostia–San Sebastián, one of the world’s most renowned gastronomic hubs, the program combines theory and practice through a learning by doing methodology. You will explore sustainable tourism models, circular economy strategies, and experiential marketing, while learning to conceptualize differentiated tourism proposals.

Through Learning Journeys, you’ll gain first-hand insight into reference destinations and projects such as the Goierri region (Basque Country), visit iconic markets like Ordizia, discover the artisanal Idiazabal cheese-making process, and interact with local producers.

This Master’s is designed for those who seek to specialize in a growing sector, contribute innovation to tourism management, and design memorable gastronomic experiences.

PRACTICAL INFORMATION

• Start date: October 28, 2025
• Registration deadline: October 15, 2025
• Language: Spanish
• Duration: 60 ECTS (1 year)
• 20 available slots
• Blended learning 
• Location:  Basque Culinary Center
• Academic period: from October 28, 2025 to May 15, 2026
  • Online: from October 28, 2025 to February 26, 2026
    • Live classes: Thursdays at 19:00h (CEST)
  • On-campus: from March 9 to May 28, 2026
    • In-person classes: Monday to Thursday, 15:15–20:15h (CEST)
  • Internship period: from July to September 2026 (3 months)
• Type of degree: Permanent Learning Master's Degree from the University of Mondragón, taught by Basque Culinary Center
• Degree: Master in Permanent Learning in Management and Design of Gastronomic Tourism Experiences
• For enquiries and more information, click here

MASTER'S OBJECTIVES

• Understand the relationship between gastronomy and tourism, assessing how culinary destinations enhance regional competitiveness and impact local and global economies.
• Design and manage innovative gastronomic tourism experiences, creating differentiated products that generate value for both travelers and local ecosystems.
• Integrate sustainability and circular economy into tourism planning, applying responsible management models to preserve culinary heritage and minimize environmental impact.
• Analyze and segment tourist profiles using research tools and data analytics to personalize and optimize the visitor experience.
• Develop marketing and management skills in the gastronomic tourism sector, focusing on branding, destination positioning, and digital communication strategies.

PROFESSIONAL OPPORTUNITIES

Upon completing the Master’s program, you will be prepared to take on key roles across the gastronomy tourism value chain. Career paths may include:

Management and Leadership

• Director of gastronomic tourism destinations, leading strategic development and culinary positioning of regions.
• Manager of gastronomic tourism companies, designing innovative and sustainable business models.
• Project coordinator for public/private institutions with gastronomy-focused strategies.

Consulting and Advisory

• Consultant in gastronomic tourism: product design, experience innovation, marketing strategies.
• Advisor for tourism development programs in collaboration with governments and international organizations.

Events and Experience Design

• Event organizer for gastronomic festivals, tastings, and culinary fairs.
• Designer of premium gastronomic experiences for luxury tourism.
• Wine tourism manager in wineries, creating immersive wine-related activities.

Marketing and Communication

• Specialist in branding and tourism marketing, positioning destinations and culinary products globally.
• Commercialization consultant for tourism agencies and tour operators.

Operations and Customer Experience

• Experience manager in hotels/restaurants, curating gastronomic offerings to enhance guest satisfaction.
• Specialized guide in gastronomic tours, leading storytelling-based culinary visits.

HEAR FROM OUR ALUMNI

Inés de Artacho Sancho-Arroyo
PR Account Executive at Interface Tourism Spain

The Master allowed me to redirect my communication skills, share experiences with peers from different backgrounds, and refocus my career path.

Travelling to the Basque coast, La Rioja, and Catalonia gave me a unique insight into culinary tourism. One of my highlights was an olive oil tasting at a Catalan farmhouse – it helped me understand the deep connection between local roots and gastronomy.

Thanks to the Master, I now work at a PR agency specializing in tourism. It truly opened new professional opportunities for me.

Ibon Rodrigo Mata
Area of Enoturism at Juvé i Camps

"Our student group was diverse, enriching, and intellectually challenging. Working alongside professionals in marketing, journalism, design, tourism, and hospitality—from all over the world—expanded my worldview and critical thinking skills."