Master in Gastronomic Journalism and Communication

NEXT EDITION: OCTOBER 2026

PREREGISTER HERE

A full-spectrum program to develop expertise in gastronomic communication and storytelling.

The Master’s in Gastronomic Communication and Journalism combines online training with an intensive on-campus period at Basque Culinary Center, providing a strategic vision of gastronomy and its impact on culture and digital media.

Throughout the program, you will develop key skills in content creation, reportage production, and communication management for events and innovative gastronomic projects. You will learn to design effective strategies for specialized media, brands, and gastronomic spaces, integrating storytelling tools, trend analysis, and digital communication.

During the on-campus phase, you will delve into advanced techniques in gastronomic journalism through writing workshops, interviews, and multimedia production alongside industry experts. You will also take part in Learning Journeys, giving you the chance to explore the gastronomic ecosystem from the inside—visiting specialized media, gastronomic congresses, and business models.

By the end of the program, you will be ready to work as a Gastronomic Journalist, Strategic Communication Consultant, or Communication Manager for Media and Restaurants, always with a critical, creative mindset adapted to the sector’s digital transformation.

PRACTICAL INFORMATION

• Start date: October 2026
• Registration deadline: September 29, 2026
• Language: Spanish
• Duration: 60 ECTS 
• 20 available slots
• Online with 1-month on-campus phase
• Location: On-campus period at Basque Culinary Center
• Academic period: from October 2026 to September 2027
  • Online period: from October 2026 to April 2027
    • Live classes: Tuesdays and Thursdays, 18:00 –20:00 (CEST)
  • Campus Based period: May 2026
    • In-person classes: Monday to Friday, 15:00 –20:00 (CEST)
  • Internship period: from June to September 2027
• Degree type: Lifelong Learning Master’s from Mondragón University, delivered by Basque Culinary Center
• Degree: Lifelong Learning Master in Gastronomic Communication and Journalism
• For enquiries and more information, click here

MASTER'S OBJECTIVES

• Specialize professionals in gastronomic communication, equipping them to analyze, understand, and design effective strategies in a constantly evolving sector.
• Expand the scope of gastronomy with a global, multidisciplinary, and contemporary approach, exploring new gastronomic narratives.
• Professionalize gastronomic communication and position it alongside other established areas of journalism and communication.
• Develop critical and strategic thinking, providing tools to interpret trends and generate content aligned with the sector’s needs.
• Provide specialized tools and techniques to design, produce, and execute impactful gastronomic communication projects.

MASTER´S PROGRAMME

Having a university degree is not a requirement to enrol in this master’s programme; however, holding one may influence the admission process and the type of qualification you receive upon completion.

After successfully completing the master’s, you will be awarded the Master’s Degree in Communication and Gastronomic Journalism by Basque Culinary Center.

If you hold a university degree (Bachelor’s, Licentiate, Engineering or Diploma, or an equivalent qualification), you will also be eligible to obtain the Master’s Degree in Continuing Education, issued by Mondragon University.

If you do not have a university degree but wish to obtain the Continuing Education qualification, you may indicate this during the admission process to take part in the competency recognition process, which assesses your professional experience and background.
If you successfully complete this process, you will be eligible for the Master’s Degree in Continuing Education once the programme is finished.
If not, you will still be able to complete the master’s, but the qualification awarded will be a University Extension Diploma.

PROFESSIONAL OPPORTUNITIES

Upon completing the Master’s program, you will be prepared to take on key roles across the gastronomic communication sector. Career paths may include:

Media and Content Creation

• Writer, editor, or content producer for food media, mainstream press, magazines, radio, TV, and digital platforms.
• Editor or food writer for publications, blogs, newsletters, and books in the field.

Entrepreneurship and New Media

• Development of personal projects in gastronomic communication: digital platforms, media outlets, etc.
• Creation of newsletters, podcasts, or innovative formats for food storytelling.

Gastronomic Communication and Marketing

• Communication and marketing management for restaurants, hospitality groups, and food brands.
• Content strategy and PR in agencies specializing in gastronomic communication.

Events and Project Management

• Curation and organization of congresses, fairs, symposia, and international gastronomic events.
• Strategic communication management for public/private institutions in the sector, focused on branding and positioning.

MEET NAGORE, MASTER’S ALUMNI (SPANISH)